Chartered Accountant by qualification . However, at heart, I am a social entrepreneur with deep passion for leading a sustainable lifestyle and giving back to the communities. My day begins with Gratitude for where I am today which then gets filled with a never ending to do for Rootz and family. Rootz started with a single purpose of contributing to the community's positive development through: Availability of genuine organic and natural products : Working with lesser-known but socially driven entrepreneurs & organizations working directly with farmers. Spreading awareness: Sharing tips tricks in kitchen, sharing recipes , hosting wellness webinars with socially driven health experts who give their knowledge selflessly. Supporting Local: Supporting local farmers and artisanal bakers is at the core of our company values. We are the first ones in UAE to bring freshly harvested fruits and vegetables, local dairy on customers order to their homes. Giving back : Contributing a portion of our earnings to support lesser-known NGOs & non-profit organizations back home. I love good food- I can confidently say I cook tasty food. I enjoy tweaking standard recipes to ensure that it stays healthy and wholesome. Health & Happiness always ! I am a fashion retailer by profession & serial investor by practice spent 13 years of my life in Middle East managing businesses for some leading conglomerates in the region. With 20+ years career in multiple countries including India, France, UK & Dubai in various industries including Fashion Retail & Franchise, apparel sourcing and manufacturing & FMCG. Started as a entrepreneur about 5 years ago with Online grocery/supermarket business. Soon ventured into HORECA catering bulk quantities to hotels, restaurants, cafes & corporates offices. With growing opportunity in the Organic Food market, I partnered with Rootz Organics, one of the leading names for providing the best quality organic products within UAE. Together, we aim to provide highest quality of products and services to our customers world wide, with an aim to improve people’s awareness to lead a healthy lifestyle. Focusing on brand strategy, growth and opening new markets in GCC and South East Asia, we aim to touch all lives and contribute to the society.
Health & Happiness always ! An interior designer by profession, I decided to take a plunge onto the entrepreneurial journey, after having worked for a decade in the corporate world, managing and leading Corporate Design & Build projects. Becoming a new Mom made me look for healthy alternatives in the way I live, eat and more so for my daughter. And when the opportunity to partner with Rootz Organics, a trusted brand for Organic & Natural products, came about , It was natural for me to a take a plunge into the opportunity and widen my horizon into a holistic sustainable journey. I truly believe a healthy , organic and sustainable way of living is the way forward! I stand up for the social purpose of the brand to bring organic and products accessible by collaborating with like minded businesses to create a sustainable eco system. I strongly feel my value addition to our brand would always be towards sustainability in an all inclusive manner
Health & Happiness always !
Ashwini Khatavate
Founder & Chief Organic Officer
Kamil Hussain
Owner, Director
Bhawna Arora
Owner, Director
